“I am excited that the AFTA Trade Show is going ahead this year.

The Hon Bob Baldwin

AFTA Independant Chair

AFTA Chairs Report January 2021

Well welcome to 2021, this will be your year, so “Carpe Diem” as change and uncertainty is always a risk in this COVID environment.

There is no doubt the consumer domestic spend is up and that when borders and restrictions are responsibly eased rec fishing takes a lift.  The money that was historically spent on international vacation travel is being turned back into domestic spend and that is our industry’s opportunity to promote and build our individual markets.

I am excited that the AFTA Trade Show is going ahead this year at the Gold Coast Convention Centre with planning well underway.  It is a great opportunity, so seize the moment and be there to connect, I look forward to chatting with you in person.

Speaking of connecting, the AFTA “Let’s Fish” media promotion program is developing well, supported at this stage by South Australia & Queensland Governments with more to come on board for their state.  This program will build our market through re-engagement with a bottom-line result hopefully being felt in your till.

Have a great year, see you at the Show!