Writing a marketing plan can help you define your marketing strategy and identify the best activities and channels to market your products or services. Learn how to develop a marketing plan with our marketing plan template.

Why you need a marketing plan

Having a marketing plan can help you to:

  • identify your target market and how your product or service can benefit it
  • identify how you might attract new customers
  • encourage your existing customers to continue purchasing your product or service
  • set goals and time frames for your marketing activities
  • map out a strategy to reach your target audience, including the messages, channels and tools you’ll use
  • evaluate your marketing activities
  • provide a marketing budget and see your return on investment.

For further details, assistance and plan templates please see:  https://business.gov.au/planning/business-plans/develop-your-marketing-plan