Gansel Australia, a well-established fishing tackle supplier with 50 years of trading history, and Viva Australia, a leading distributor of world-famous fishing brands have announced their merger to create a stronger and more competitive company.

With over two decades of experience servicing tackle shops in Australia, Viva Australia has become a go-to distributor for many of the world’s most recognized fishing brands, including Lox, Hayabusa, Shout, Megabass, Asakura, Pioneer, Jigging Master, Youvella, etc. Meanwhile, Gansel Australia has a long-standing reputation for providing quality products and services to chain stores like Kmart and Big W.

By combining their strengths and resources, the new company will not only offer a wide range of branded products but also improve its supply ability to serve big chain stores and independent retailers alike. The merger is expected to bring about a more efficient and streamlined operation to better serve customers across Australia.

“We are excited to merge with Viva Australia, who shares the same passion for fishing and the same commitment to customer satisfaction,” said Mr. Dirk Hill, CEO of Gansel Australia. “Together, we can leverage our respective strengths and build a stronger company that delivers the best products and services to our customers.”

As part of the merger, Viva Australia will move its operations to Gansel Australia’s current warehouse in Ingelbourn. The complete merge is expected to be completed within the next six months.

“We are thrilled to join forces with Gansel Australia,” said Mr. Paul Wu, CEO of Viva Australia. “This merger is a testament to our commitment to providing the best fishing products and services to our customers. We look forward to continuing to serve our loyal customers and delivering an even better experience with the combined strengths of both companies.”

Both companies would like to thank their customers for their support and loyalty and reassure them that the merger will not affect their current business relationships. Customers can expect the same quality products and services as before, with an even better experience in the future.

For further inquiries, please contact:

Mr. Dirk Hill
CEO of Gansel Australia

Mr. Paul Wu
CEO of Viva Australia