Go Fish Australia: Australia’s Premier Fishing Specialists
Founded in 2017, Go Fish Australia is dedicated to promoting Australia as the world’s premier fishing destination. By hand-selecting a collection of Australia’s best guides, operators, resorts, islands, yachts, helicopters and fishing leaders, Go Fish Australia collaboratively raises Australia’s profile as a world-class fishing destination and the only organisation of its kind in Australia.
We work hard to support high-value fishing experiences with our fishing partners for both the domestic and international markets and focus on species-driven experiences across Australia.
With over 35 years of specialty tourism experience in Australia, Go Fish Australia serves as a bridge between fishing-specific businesses and the tourism industry, actively seeking tourism operators with the expertise to tap into this market’s vast potential. We are unique in the tourism industry, providing
consultation to regional and state tourism organisations with fishing-specific market intelligence to develop strategies that attract fishing tourists.
For the last 20 years, we have been focused on uncovering new cultural fishing products across Australia on a pro-bono basis. Now, we have contracts with Aboriginal and Torres Strait Islander communities across Australia to mentor and develop viable tourism businesses. In 2023, Tourism Australia approached Go Fish Australia to manage one of their 8 Signature Experiences, Great Fishing Adventures of Australia. Recognising this niche market needed experts at
the helm, Go Fish was contracted until 30 June 2024 to spearhead new marketing campaigns to attract the US & UK markets specifically to travel to Australia for the purpose of fishing.
Today, we work in the best of both worlds. We support Australia’s great fishing businesses and create opportunities for new collaborations with fishing travel agencies across the world. We also get to create extraordinary itineraries with our Australian partners and continue to educate the travel industry on the potential of this great market.
I am excited to announce the launch of the brand-new Go Fish Australia website and Partnership Program, dedicated to providing Australian fishing businesses with expert tourism advice and assistance in unlocking access to the fishing tourism trade.
Our new species-driven website not only showcases epic saltwater and freshwater fly fishing, big game action and unique cultural fishing experiences led by Indigenous guides, but it’s also packed with informational tips to help fishing enthusiasts plan their trip to Australia when the season’s at its peak. We’re connecting fishing fanatics from around the world and in Australia to the most diverse fishing experiences on the planet.
If you know any guides or fishing charter operators, helifishing companies or remote fishing resorts who might want to join our partner program, please let us know. We need more Gold Coast and Northern NSW fishing operators as the demand is high and the options are low. Note, we are not like Fishing Booker and we do not take commission. Our job is to promote Australian fishing nationally and internationally, filling the gap where tourism organisations have fallen short. We simply guide web visitors to the best location and the best operator.
Here is the basic criteria to join the program:
- A professional and high standard of delivery in all areas of experience including vessels, guides, food & beverage.
- A demonstrated commitment towards sustainable fishing practices
- An understanding of the high value and VIP client.
We’re slowly adding new partners to the website so stay with us, patience is what fishermen are good at. It would be great if you’d sign up for news and don’t forget to check out the CSIRO FISHMAPS on our site to locate the species you want to catch or click on the Seasonal Species Calendar.
Sign up for updates as we add more and more partners to our collective.
Click here to visit website.