Phil Jones started in the fishing tackle industry in 1974 at the age of 15, working for J M Turville in North Melbourne. Turville’s was regarded as one of the premier tackle stores in Victoria at the time.
In 1985, Phil moved into the wholesale side of the industry joining Daiwa Australia’s Victorian Office as the Victorian Sales Representative. This was at a time when Daiwa also had a golf division.
After eleven years, Phil left Daiwa to join Allan Ball agencies, representing Shakespeare, Blades football boots and other sporting brands, before Shakespeare asked him to join them as an employee, servicing Victoria.
In 2000, recognising the errors of his ways, Phil returned to Daiwa, where he has proudly represented the Daiwa Brand, building deep, long lasting partnerships and friendships with his retailers.
Incredibly, Phil has served this industry with passion and dedication for 50 years, and his combined tenure at Daiwa, spanning a period of 35 years, has made a massive contribution to the growth and success of our brand.
As he embarks on this well-deserved new chapter, everyone at Daiwa wishes Phil a wonderful retirement filled with happiness and sprinkles on his ice cream. We hope he can relax, enjoy the time with his family, and Feel Alive.