Reflections from the Heart: Leadership Lessons Post-Heart Attack

Recently, Greg Seeto kindly asked if I’d contribute a personal experience article to the AFTA e-news to raise awareness about heart health and what I have learnt from the experience. After some reflection, I decided to share one that has changed how I lead, plan, and think about business.

In June this year, I suffered a heart attack. As a fit 57-year-old, it took me and my family by surprise, frankly. I had no warning signs and have been attending my annual check-ups regularly each year. Thankfully, I’m well on the road to recovery.

But it prompted a shift in perspective—one that I hope might be useful for others in our industry. Whether you run a tackle store, wholesale business or brand, these reflections are universal and may just be helpful to you or a staff member.

7 Leadership Lessons for Every Fishing Industry Business

  1. Health Is a Leadership Responsibility

Your team needs a leader who is in good health. Looking after your physical and mental health isn’t selfish—it’s strategic. As leaders, we often push through at the cost of our own well-being. But a business can’t run on burnout. Make your health a priority.

  1. Pause to Gain Perspective

When forced to stop, you start to see what truly matters. A crisis can cut through the noise. You learn what’s working, what’s not, and what’s simply habitual. Clarity is a gift—but don’t wait for a heart attack to receive it.

  1. Build a Business That Works Without You

A business that depends entirely on the owner or GM is a fragile one. Resilient operations, strong systems, and empowered staff ensure continuity—whether you’re on leave or unexpectedly unavailable.

  1. Relationships Matter More Than You Think

When it all goes quiet, it’s people who carry the business. Customers, suppliers, staff, fellow members of the industry—they’re the heartbeat. Invest in those relationships now, not just when you need them.

  1. Simplify to Amplify

There’s beauty in focus. Strip away the distractions, have clearer goals, and focus on better execution. Less complexity = more impact.

  1. Transparency Builds Trust

Being open with your team—even when things get tough—creates loyalty and strength. Vulnerability in leadership doesn’t show weakness; it builds alignment and connection.

  1. Purpose is the Anchor

In crisis, the “why” becomes everything. Why do you run a fishing store? Why do we do what we do? Why does our industry matter? Rediscovering your “why” can reinvigorate your direction and re-centre your leadership.

Be Prepared: It Could Happen in Your Store or Wholesale Business

I recently read Tim Farnell of Red Mullet Distributors’ article in the September AFTA e-news. I agree that it is essential to undergo annual GP check-ups. Consult with your doctor and seek clarification on any abnormal symptoms that you experience, even if minor, especially if you have a family history of heart disease. Additionally, small lifestyle adjustments can have a significant impact. I’ve seen that in the first six weeks after my event.

Lastly—and perhaps most importantly—this experience reminded me of the importance of being prepared. Heart attacks or medical emergencies don’t only happen to others. They can happen in your business, to your team, or to your customers. So, ask yourself:

  • Are your staff trained in basic first aid or CPR?
  • Do you have the right equipment (e.g., defibrillators) on-site?
  • Does your team know how to respond?

AFTA currently offers an excellent initiative to support businesses in preparing for medical emergencies. If you’re not able to take it up right now, I strongly encourage you to plan for it in your next budget cycle. It may just save a life.

Stay well, lead with purpose—and as always, enjoy the journey.

Warm regards

David Becker
General Manager – Tackle World