The first phase of AFTA’s Let’s Fish Australia campaign is now underway with the Queensland Government’s grant assisting AFTA in spreading the recreational fishing message to Queenslanders.
People of all ages are being encouraged to ‘Fish Queensland’ through a series of videos aimed at luring more anglers to the State’s waterways.
Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner said the videos were the centrepiece of the ‘Let’s Fish Queensland’ campaign to promote the benefits of recreational fishing.
“Recreational fishing is an integral part of Queensland’s lifestyle and these videos are the bait to encourage people to get outdoors and go fishing,” Mr Furner said.
“The videos are aimed to luring people of all ages and abilities, whether it’s a first-timer or a former angler reconnecting with the pastime, to pick up a rod and a reel.
“The Australian Fishing Trade Association (AFTA), who received $20,000 through the Queensland Government’s 2020 Queensland’s Community Fishing Grants Program to produce the videos, has delivered a wonderful campaign.”
AFTA President Michael Starkey, said, “The best way to grow our industry is to have families engaged and newcomers encouraged to wet a line and that is why AFTA is co-funding the Let’s Fish Qld social media awareness campaign in an effort to grow recreational fishing participation.”
Mr Starkey said the stress of the COVID-19 pandemic had put significant pressure on many people.
“Research shows that a focus on fishing, either alone or with friends, helps reduce the stress through relaxation and engagement,” he said.
Queensland AFTA Director Kord Luckus said “recreational fishing industry operators across all of Qld, whether Tackle Shops, Charter Operators or those in and around the recreational fishing tourism supply chain will directly benefit from the increased engagement through the “Let’s Fish Qld” campaign in partnership with the Qld Government”.
“This is particularly important as our state emerges from the COVID pandemic, which has been difficult for all.”
Mr Furner said responsible and sustainable recreational fishing was a key message of the ‘Let’s Fish Queensland’ campaign.
“Fishing is a favourite pastime for many Queenslanders and we all have a part to play to ensure future generations are able to enjoy the pleasures of fishing,” Mr Furner said.
“This includes following recreational fishing rules, like size and possession limits, at all times.
“It’s also important to make sure you’re using lawful fishing gear and disposing of your tackle responsibly so your fishing doesn’t have a negative impact on the marine environment.
For all parties interested in promoting recreational fishing in Queensland, you can download the files and share them on your social media channels. Please click here