Meet Our Board
Industry Experience: 24 years +
When not fishing: Michael is still in, on and around the water, he’ll give anything a go, his current passion is kite surfing!
HON BOB BALDWIN
Industry Experience: 52 years +
When not fishing: you’ll find Bob cooking up a storm in his kitchen with the vegetables he’s grown in his garden!
Vice President & Secretary
Sales & Marketing Director
Pure Fishing Australia
Industry Experience: 17 years +
When not fishing: Mitch is a passionate runner, a mean snooker player and an NRL tragic – Team Newcastle Knights!
Industry Experience: 32 years +
When not fishing: Billy is watching the mighty Collingwood Magpies win at the MCG!
Compleat Angler Melbourne & Geelong
Industry Experience: 33 years +
When not fishing: Chris enjoys his two other passions of archery and live music!
General Manager Merchandise
BCF – Boating Camping & Fishing
Industry Experience: 15 years +
When not fishing: Michael is on or around the ocean, often on his surfboard!
Fishing Monthly Group
Industry Experience: 35 years +
When not fishing: Steve enjoys riding his bike, but it’s his kid’s sports of touch footy and basketball that take up most of his time!
L Wilson & Co
Industry Experience: 29 years +
When not fishing: you’ll find Kord with power tools in hand as loves a bit of DIY renovating!
Industry Experience: 28 years +
When not fishing: Ben is relaxing by the coast, exercising on two wheels, and chasing that elusive perfect photo!
Tackle World Port Lincoln
Industry Experience: 7 years +
When not fishing: Alicia is still doing outdoorsy stuff with her husband and two kids!