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National Sales Manager Role

Frogleys Offshore is a national distribution company for some of Australia’s top fishing brands including Gamakatsu, Atomic, Bassday, MajorCraft, Zip Baits, Samurai and Fuji, we pride ourselves on manufacturing and distributing top quality market-leading products with a commitment to innovation, reliability, and customer satisfaction

Frogleys Offshore has a well-developed supply chain and continues to be a trusted partner for retailers and fishing enthusiasts alike.

Position Overview:

We are seeking a dynamic and experienced National Sales Manager to lead our sales team and drive revenue growth on a national scale. The National Sales Manager will be responsible for developing and executing strategic sales plans, building, and maintaining strong customer relationships, and leading a high-performing sales team to achieve sales targets and objectives.

The position also includes the opportunity to get involved in different areas including product development and marketing.

Key Responsibilities:

Develop and implement comprehensive sales strategies to drive revenue growth and market expansion on a national level.

Lead, mentor, and motivate a team of sales professionals to achieve individual and team sales targets.

Establish and maintain strong relationships with key accounts, wholesalers, and industry stakeholders to maximize sales opportunities.

Analyse market trends, competitor activities, and customer preferences to identify new business opportunities and drive innovation.

Collaborate with internal departments such as marketing, product development, and operations to ensure alignment of sales strategies with company objectives.

Monitor sales performance metrics, track progress against targets, and prepare regular sales reports and forecasts for senior management.

Provide ongoing training, coaching, and support to sales team members to enhance their skills, productivity, and effectiveness.

Represent the company at industry events, trade shows, and customer meetings to promote brand awareness and strengthen relationships.

Ensure compliance with company policies, procedures, and industry regulations in all sales activities.

Organise and co-ordinate trade shows and product promotions in conjunction with marketing team


Proven track record of success in sales management, with at least 5 years of experience in a similar role.

Strong leadership skills with the ability to inspire, motivate, and develop a high-performing sales team.

Excellent communication, negotiation, and presentation skills.

Strategic thinker with the ability to develop and execute effective sales strategies.

Analytical mindset with the ability to analyse sales data and market trends to inform decision-making.

Results-oriented with a proven ability to meet or exceed sales targets and objectives.

Knowledge of the fishing tackle industry and/or outdoor recreation market is preferred.

Willingness to travel as needed to meet with clients, attend industry events, and visit regional offices.


Competitive salary commensurate with experience.

Company-provided motor vehicle.

Opportunity for career growth and advancement within a dynamic and growing organization.

How to Apply:

To apply for the National Sales Manager position, please submit your resume and cover letter to jobs@frogleysoffshore.com.au with the subject line “National Sales Manager – [Your Name]”.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Applicants must be legally entitled to work in Australia, be prepared to be based in Ballina, NSW, have an Australian Driver’s License and provide a national police certificate before commencing.

Frogleys Offshore is an equal-opportunity employer committed to diversity and inclusion in the workplace. We encourage qualified individuals from all backgrounds to apply.